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Surface is Starting to Turn a Profit – Love My Surface

Aftertwoyears,around$1。

73billioninlosses,andpersistentrumorsthattheyweregoingtostopmakingthem,itlookslikeMicrosoftspersistencemaybestartingtopayoff。

Recently?

Surface?

isstartingtoturnaprofit,itsanexcellentdeviceandissellingtwiceasfastasthe(alsoexcellent)SurfacePro2did。

However,itshowsthatMicrosoftisfinallystartingtogetarewardfortheirpersistenceandwill(hopefully)give?

Microsoftreasonenoughtokeep?

movingaheadwiththeSurfaceline。

SurfaceisStartingtoTurnaProfit:Challengesstillahead

WhilethisisreallygoodnewsforMicrosoft(andSurfacesupporters),therearestillsomesignificantchallengesfacingMicrosoft。

Forexample,itsbeenestimatedthatthe$908Milliondollarfigureonlyrepresentsthesaleofaround1millionSurfacetablets(probablyalittleless,actually)?

Comparedtothereported?

12。

3millioniPads?

Applesoldlastquarterfor$5。

3Billion,itsaprettysmallpercentageofthemarket。

Also,therestheongoingtabletslump?

astabletsalesseemtohaveflattenedoutandnetbooksaleshavepickedbackup。

Thetabletslumpphenomenonisnotreallysurprising,ifyouthinkaboutit。

PuretabletsliketheiPadaregenerallyonlygoodforalimitedrangeofapplicationslikesimple?

games,websurfingandcheckingemail。

Youjust?

dontneedanewtabletevery3yearstokeepup,whenthenewestandgreatesttabletwillcheckFacebookjustaboutaswellasa?

4-yearoldone。

Hopefully,MicrosoftsprogressivepositioningoftheSurface?

asahybriddevicewillletthemtakeadvantageofthetabletslumpandgainmarket-share。

So,towrapthisup,theprofitisgoodnewsforMicrosoftbutitdoesntmeanthattheSurfacelineisoutofthewoodsyet。

Hopefully,thenextversionoftheSurfacewillgainthemevenmoremarketshare。


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